My journey with Joshua Allen Design began during my capstone internship, where I took the lead on the @joshuaallendesign social media management, blog content creation, and website updates among other marketing and social media related tasks. Through this experience, I honed my skills in digital marketing and brand storytelling, setting the foundation for my career.
As a Marketing Coordinator, my role expanded to overseeing the entire marketing ecosystem—managing email campaigns, social promotions, event marketing, Google Ads, and website analytics. I developed and executed multi-channel marketing strategies to strengthen brand visibility and engagement.
Now, as Marketing Manager, I not only continue to execute these and all other marketing initiatives but also take on a mentorship role, guiding our marketing/communications interns and ensuring a cohesive marketing strategy. My responsibilities include:
Full-scale, multi channel social media—management, engagement generation, and outreach.
Strategically increasing the Joshua Allen Design Instagram page’s following from the ground up.
Content creation—copywriting, blogging, and video production for Reels & TikTok.
Graphic design & branding—flyers, mailers, business cards, and digital assets.
Email marketing, Google Ads, Google Analytics, and Adwords management.
Event conception, planning, promotion, and execution.
Website management— both major and minor updates, optimizations, and metrics tracking.
Through this progression, I’ve sharpened my ability to blend graphic design with strategy, ensuring that every visual and marketing effort aligns with brand goals. My time at Joshua Allen Design continues to be a dynamic evolution from hands-on creative work to leadership and strategic execution. Take a look at some of my favorite projects below!
The Joshua Allen Design client info pamphlet is a valuable takeaway that provides potential clients with a clear overview of our comprehensive interior design services, streamlined remodel process, and expert solutions, empowering homeowners and business owners to approach their projects with confidence.
A selection of my favorite advertisements I designed when we ran a monthly ‘column style’ half page ad in three local newspapers: Sterling Meetinghouse News (Sterling, MA), Redemption Rock News (Princeton, MA), and The Landmark (Paxton, MA).
I conceptualized the idea for “Couples Therapy: The Kitchen” alongside the rest of the JAD marketing team. I was present on shoot day to manage and ensure that we stuck to our vision. I also directly worked with our videographer Nicole of UFO Originals to refine the video post-production. Graphics in this video were created by Nicole. All copy, posting, caption creation, and associated marketing done by me.
The second video in the series, The Paint Genie, is also a collaborative effort by the JAD marketing team. My role was to observe and oversee to ensure that we stuck to the script during shooting, and then to work closely back and forth with our videographer, Nicole from UFO Originals, to ensure that the final videos met the team’s vision and standard.
The Joshua Allen Design instagram feed, where I create and manage content, curating a visual identity that reflects our brand’s creativity and our design team’s interior design expertise. Follow us for more interior design tips, tricks, and knowledge!
